New Report: Students Prefer the Campus Store; Faculty Influence is Huge
The campus store continued to hold the top spot for both purchases and rentals of course materials during the fall 2015 semester.
According to Student Watch™, the industry leading survey, 82% of students purchased at least one course material from the campus store, up from 68% a year ago, and 58% rented there. Amazon was the closest competitor, with frequency of rentals through Amazon showing marked growth at 33%, up from 28% a year ago.
The influence of faculty over student acquisition is surprisingly powerful, including which course materials they acquire, which they don’t, and where they shop for them; 34% didn’t acquire at least one course material because their instructor said it wasn’t needed. Read more.